Year 1981 is considered the birth year of the Guess brand, when brothers Georges and Maurice Marciano arrived to America and created their first store in Beverly Hills.
The brand’s name has come from jeans designed by Georges Marciano, and the name denoted a tight-fit jeans model with zippers on the ankles. The Guess jeans created by them stood out not only with their cut and style, but also with a special fabric processing and dyeing method, and that helped the Marciano brothers convince the whole world in a short time, that it’s not only possible to create comfortable every day clothes, but also true designer clothing. Guess is outright considered to be the pioneers in the industry of manufacturing designer jeans.
The Guess brand has gained worldwide recognition not only with their produced items, but also with their innovational marketing approach – the famous black and white advert with Cludia Schiffer, Eva Herzigova and Laetitia Casta holds a special place in the history of advertising. At the moment the Guess brand by Marciano has won a stable position in the world of fashion, thanks to the ability to skillfully combine the classics with the latest fashion trends. Nowadays this brand offers not only an extensive Guess clothing collection but also Guess footwear, Guess accessories and Guess perfumery.